I’ve developed countless websites over the years that I’ve been working and the 6 tips I’ve written below are my best pointers that have improved websites, have a read and it may help you!
Your About Us page is one of the most visited pages on a website after the homepage and it’s probably the first page your prospective customers will head to if they are interested in your services. Don’t waste this opportunity to sell to your customer. The customer is not interested in what year you moved into your office and who your CEO is! Take the time to write about how your services will benefit the customer. Perhaps start with a question that the customer can relate to, it really does work. Unless your website is about a person, use the about us page to explain how you can help your customer.
Yes, the end result of most websites is to generate leads and subsequently new business, however, we all know how annoying those timed and exit popups are with a multitude of CTAs. If you know how annoying it is yourself, why put your website visitors through the same annoyance? People are more likely to stay if you don’t bombard them with lead gen forms and popups, let the user read up on your business and if they are interested, they’ll get in touch. Add call-to-actions and contact forms, but keep them at the top or side of the page so the visitor will know how to get in touch but can still have a pleasant user journey on your site.